Helpful Brand & Product Information
As a 5th-generation company, the Sahlen Packing Co. team knows what’s most important: Providing consumers with a positive experience and top-quality products. Our team lives and breathes this everyday. With 25+ products in the hot dog and deli categories, and more innovations on the way, the only things that go out our door are tried, true, and safe. Our team truly appreciates the opportunity to earn your shelf space, and will support the relationship with the investment (in both time, product, and resources) it needs to flourish.
To help provide familiarity with your account team—below is an overview of who from Sahlen will be handling your business, and working to achieve success on your behalf.
Joe has committed his life’s work to continuing the Sahlen family tradition of quality food products. As CEO, he leads all product development, oversees distribution networks and is dedicated to several community outreach programs and charity organizations.
Joseph leads the next generation of Sahlen quality and satisfaction. A graduate of St. Bonaventure University, Joseph handles all production processes and oversees information technology systems.
As a results-oriented and data-driven sales professional, Tim focuses on maximizing margins though key relationship building and organizational leadership. He’s designed, implemented and optimized sales processes for a variety of privately-held and publicly-traded CPG companies.
Ken has over 30 years of sales and marketing experience, with the majority of those within the food and beverage production industry. He’s directed an award-winning foodservice sales management team and successfully launched several new, innovative products and lines.
Anthony is an experienced and highly skilled sales professional. He focuses on direct sales as well as B2B and private label opportunities in an effort to increase growth across distribution, retail sell-throughs and key account relationships.
With nearly 20 years experience working in food and beverage sales, Kevin works with Sahlen partners for both direct and B2B sales opportunities. He works closely with these partners to create sales strategies that are mutually beneficial and successful.
As an experienced director and marketer, Mike expertly seeks and identifies advantageous sales trends and channel opportunities to support local loyalists and introduce the Sahlen brand to new customers across the country.
The Sahlen Snapshot
The year 1869 was a memorable one. With War and Peace published, the First Transcontinental Railroad constructed, and Grant inaugurated as the 18th President, food pioneer Joseph Sahlen founded Sahlen Packing Company in Buffalo, NY. Plenty has changed in the 150 years since Sahlen was founded, but one thing has remained the same: Our commitment to providing only the highest quality meat products to our family of loyal customers.
Founded by Joseph Sahlen. Thrived in Buffalo because of transportation and proximity to railroads and Erie Canal as well as hydro electric power from Niagara Falls.
Main products were ham, ribs, loins, sausages, hot dogs and bologna.
Current owner, Joe Sahlen, took over the family business.
Expanded outside of Buffalo and throughout Western, Southern, Central NY with deli meats, particularly boneless ham.
Began private label products.
Expanded into Harris Teeter in Charlotte and Southern US.
Expanded into Publix in Southeastern US.
HPP facility expansion.
Expansion of plant to acquire new machinery and capabilities.
What Our Customers Say
“A tasty pork and beef dog with natural casing to give it a snap! Delicious and savory without being greasy like some other brands.”
- Karl S.
“The absolute ‘crunch’ on a well done hot dog is a delight! And the spices are perfection!”
- Mary M.
“I first tried Sahlens hot dogs about a year ago and was hooked. Our one, and only, grocery store now stocks them and I couldn’t be happier. BEST HOT DOGS EVER!”
- Jeremy S.
By The Numbers
How We Support Our Retailers
Sahlen understands the value of a true partnership. Whenever a retailer onboards our products, we support the launch with an investment into advertising to drive sales. Below are some examples of campaigns we’ve run in other markets after being awarded shelf space.
Eyes On Stores
Depending on the number of locations carrying our product(s), Sahlen develops and implements a geographically-based outdoor campaign via billboards. Once “primary stores” are determined, local arteries near those locations are flooded with messaging that increases awareness and drives in-store traffic. Your logo is featured.
Surpassing The Stations
Over-The-Top advertising airs traditional broadcast commercials via on-demand-video stations such as HGTV, Sling, NBC, Fox, and countless paid-cable stations. This platform allows for specific audience targeting—household and behavioral, expansive reach across multiple platforms, and airtime during live and heavily-watched content. Ads are non-skippable, frequency cap-optimized, and do not get shared during short-form content. This platform also allows us to speak to the ever-growing cord-cutters, cord-shavers, and cord-nevers—plus traditional TV viewers.
Onboarding with Sahlen is turnkey.
Questions or Comments?
We’d love to come to our meeting with as many questions answered, or as much specific information relevant to you, as possible. Feel free to fill out the form below and our dedicated sales team will prepare all pertinent information for review at your meeting.